Click here to join our community of experts to get information on job search, salaries and more.

Estee Lauder

Senior Business Analyst North America Brand Online - Este Lauder Bobbi Brown Lab Series [FORTUNE]

Company: Estee Lauder

Location: New York, NY

Posted on: June 17

Responsible for collaborating across the branded team, this role is responsible for business analysis, reporting, and delivering actionable insights derived from data to help drive informed decision-making. Analyze key business metrics and performance indicators, including sales, conversion rates, customer behavior, and inventory performance. Prepare regular reports on business performance, trends, and forecasts for North American and global stakeholders. Partner with data science and engineering teams to ensure clean, actionable data is available for analysis. Monitor and analyze e-commerce KPIs to provide actionable insights for business optimization. Collect, analyze, and interpret large datasets to develop insights that guide decision-making processes. Translate complex data into understandable and actionable recommendations to drive sales and operational improvements. Work closely with branded teams, acting as a liaison to support business needs and aligning local strategies with global objectives. Offer business insights and recommendations tailored to the needs of specific brands, based on a thorough understanding of trends and consumer behavior. Leverage brand strategy to assess business performance, identifying areas of improvement for ecommerce teams. Work with Catalyst team and marketing teams to track media and marketing analytics across paid, owned, and earned channels to assess campaign effectiveness and optimize ROAS. Monitor SEO performance, site engagement, and content effectiveness to optimize product pages and drive organic growth. Support personalization and loyalty strategies by analyzing customer behavior and engagement trends. Develop tailored action plans aimed at driving ecommerce sales, improving customer engagement, and optimizing product assortment and pricing strategies. Identify gaps or opportunities and collaborate with cross-functional teams to implement solutions. Continuously evaluate the effectiveness of sales strategies, promotions, and campaigns. Provide feedback on product performance and help prioritize features or initiatives to support the ecommerce growth objectives. Identify potential roadblocks and develop plans to overcome them to enhance regional business outcomes. Bachelor's degree in Business, Economics, Data Science or a related field 3+ years of experience in business analysis, data analytics, or ecommerce, preferably in a global, cross-functional environment. Experience working in an ecommerce, retail, or digital environment is strongly preferred. Strong knowledge of business intelligence tools (e.g., Tableau, Power BI, Google Analytics) and SQL or other data analysis tools. Ability to translate complex data into clear, actionable business insights. Strong proficiency in Excel, data visualization, and reporting tools. Pay Range: The anticipated base salary range for this position is $73,150.00 to $109,200.00. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results. In addition, The Este Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company